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Employment data are from the U.S. Department of Labor's Bureau of Labor Statistics, Occupational Employment and Wage Statistics and Employment Projections programs. State-level projections data are from Projections Central and State Labor Market Information offices.

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          Current Employment for Market Research Analysts and Marketing Specialists in CALIFORNIA

          Rank Region 2024 Employment
          1 Los Angeles-Long Beach-Anaheim, CA Metro Area 37,140
          2 San Francisco-Oakland-Fremont, CA Metro Area 23,560
          3 San Jose-Sunnyvale-Santa Clara, CA Metro Area 12,240
          4 San Diego-Chula Vista-Carlsbad, CA Metro Area 7,730
          5 Riverside-San Bernardino-Ontario, CA Metro Area 4,980
          6 Sacramento-Roseville-Folsom, CA Metro Area 3,680
          7 Oxnard-Thousand Oaks-Ventura, CA Metro Area 1,450
          8 Fresno, CA Metro Area 1,100
          9 Santa Maria-Santa Barbara, CA Metro Area 970
          10 Santa Rosa-Petaluma, CA Metro Area 960
          11 Bakersfield-Delano, CA Metro Area 730
          12 Stockton-Lodi, CA Metro Area 620
          13 San Luis Obispo-Paso Robles, CA Metro Area 520
          14 Modesto, CA Metro Area 480
          15 Napa, CA Metro Area 440
          16 Santa Cruz-Watsonville, CA Metro Area 420
          17 Salinas, CA Metro Area 360
          18 Vallejo, CA Metro Area 320
          19 Chico, CA Metro Area 270
          20 North Coast Region of California Balance of State 270
          21 North Valley-Northern Mountains Region of California Balance of State 260
          22 Visalia, CA Metro Area 260
          23 Redding, CA Metro Area 200
          24 Eastern Sierra-Mother Lode Region of California Balance of State 150
          25 Merced, CA Metro Area 140
          26 Yuba City, CA Metro Area 100
          27 El Centro, CA Metro Area 90
          28 Hanford-Corcoran, CA Metro Area 60